Carlos Augusto
FinTech Content Strategist, B2B Technology Writer, PhD Candidate & Journalist
I help fintech, SaaS and technology companies turn complex ideas into clear, credible and high-performing content for executives, decision-makers and global audiences.
About me
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I am a Brazilian journalist, FinTech Content Strategist and B2B Technology Writer with 7+ years of experience creating editorial, SEO and thought leadership content for companies across fintech, SaaS, telecom, adtech, payments, crypto and financial services.
My work sits at the intersection of journalism, research, content strategy and technology. I turn complex topics into clear, accurate and engaging content for audiences ranging from C-level executives and founders to marketers, product teams, IT decision-makers and specialized readers.
Over the years, I have worked with clients and companies connected to Europe, North America, Latin America and Israel, including Amdocs, Appnext, NovaDAX, FinBits, FiveActs, Z-API, GearSEO, Surfe SEO and Connecting the Dots in FinTech. My projects include long-form articles, executive LinkedIn ghostwriting, newsletters, SEO blog posts, white papers, eBooks, landing pages, case studies, PR content and multilingual editorial assets.
I am also a PhD Candidate in Communication at Universidade Federal Fluminense and a Visiting PhD Researcher at St Mary’s University, Twickenham, London. My academic background strengthens the way I research, structure and write content: with clarity, evidence, context and attention to how information moves across audiences, platforms and markets.
Customers and companies served
What I do
I deliver high-level content in English and Portuguese, backed by professional experience in Spanish-language projects.
I strategically combine my domain expertise with cutting-edge AI platforms to maximize quality and output.
Core Offerings
Selected Results
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B2B Tech & FinTech Content Writing: Payments and crypto content.
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SEO Articles & Long-Form Editorial: High-ranking, engaging content.
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Executive Ghostwriting: LinkedIn content and professional newsletters.
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Premium Content: White papers, eBooks, and research-led reports.
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Growth Assets: Case studies, landing pages, and lead-generation content.
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PR & Thought Leadership: Media relations and authority-building content.
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Multilingual Adaptation: Content localization and translation (EN/PT/ES).
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25K+ newsletter subscribers reached through FinTech ghostwriting and editorial strategy.
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1.5M+ organic impressions generated across LinkedIn and newsletter networks.
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120K+ total engagement actions (likes) across executive FinTech content.
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900+ high-converting paid media headlines and ad copies created for performance campaigns.
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100+ SEO articles optimized or rewritten to boost search rankings.
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60+ high-authority backlinks earned through targeted digital PR.
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Global project delivery for audiences in Brazil, Europe, the United States, Mexico, and Israel.
Ghostwriter
Fintech (Marcel Van Oost | LinkedIn Top Voice)
Connecting the Dots in FinTech (Amsterdam I Netherlands)
Role: SEO Content Writer I Ghostwriter I Newsletter Editor
Description: Ghostwriter for Marcel Van Oost (LinkedIn Top Voice in fintech), producing newsletters, market analyses, and strategic content such as B2B fintech landscape maps. Focused on translating complex financial topics into clear, engaging content while maintaining a strong executive tone of voice.
Key achievements:
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Ghostwrote weekly newsletters on fintech, funding rounds, and M&A, along with long-form analyses and strategic assets such as B2B fintech landscape maps;
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Adapted tone of voice to match an executive LinkedIn presence, translating complex financial topics into clear, engaging content;
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Contributed to scaling the newsletter to 25K+ subscribers, generating 120K+ total likes and 1.5M+ impressions across LinkedIn and newsletter distribution;
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All content published under the client’s name (ghostwriting).
B2B Technology, SaaS, Cybersecurity & Data Content
I have also produced editorial and strategic content for B2B technology audiences, covering SaaS, cybersecurity, data infrastructure, AI, analytics, telecom, enterprise software and digital transformation.
These projects were created for companies and specialized audiences that needed to explain complex technical and business topics in a clear, credible and accessible way.
The work includes SEO articles, educational content, thought leadership pieces, long-form blog posts and research-led assets designed to support brand authority, organic visibility, lead generation and executive decision-making.
Selected samples
![eBook: Complete guide to WhatsApp integration [for developers ]](https://static.wixstatic.com/media/nsplsh_b7e6c61138104cce9526c23d87a2e1f9~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_b7e6c61138104cce9526c23d87a2e1f9~mv2.jpg)
SEO Content Marketer
Surfe SEO (São Paulo I Brazil)
Role: SEO Content Writer
Description:
Led the production of rich and long-form content in the tech and SaaS ecosystem, with a focus on lead generation, organic visibility, and top-of-funnel education.
Key achievements:
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Created eBooks, landing pages, glossaries, newsletters, and infographics;
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Implemented long-tail keyword strategies with an +80% ranking success rate;
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Improved average time on page by +35% through scannable structures and UX-driven writing;
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Ensured alignment between SEO, branding, and lead generation objectives;
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Used Jasper, Copy.ai, or Writesonic to create AI content and scripts;
SEO Blog Posts
Longform contents, e-books, infographics & landing Page
SEO Content Creator
GearSEO (São Paulo I Brazil)
Role: SEO Content Creator
Description:
Worked in a large SEO agency where I focused on technical and strategic content for blogs, websites, and client projects. Collaborated with analysts and developers to ensure full SEO alignment.
Key achievements:
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Rewrote and optimized over 100 underperforming blog articles, increasing traffic by 60%+;
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Built SEO briefs and scripts for other content creators;
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Applied HTML/CSS tweaks within WordPress to enhance on-page performance;
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Supported technical SEO audits using Google Analytics, Search Console, HubSpot, and Semrush;
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Used Jasper, Copy.ai, or Writesonic to create AI content and scripts;
Media Buyer I Paid Media
PubPlus (Tel Aviv I Israel)
Role: Media Buyer I Content Creator
Description:
At Pubplus, I worked at the intersection of organic content and paid media, focusing on search arbitrage campaigns. I created content assets designed to drive high engagement through platforms like Facebook, Taboola, and Instagram — combining SEO, copywriting, and creative strategy.
Key achievements:
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Created over 900 headlines and ad copies optimized for performance;
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Increased average CTR by +45% across multiple campaigns;
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Reduced cost per click by 30% through SEO-driven creative optimization;
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Combined paid media insights with SEO content strategy to improve ROI;
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A/B test headlines, content formats, and structures to enhance user engagement and results;
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Used Jasper, Copy.ai, or Writesonic to create AI content and scripts;
Content Manager I PR, Press Officer
SEO Blog Article for a SaaS/Tech Company
B2B Focused
Appnext, Amdocs & Newton
Role: SEO & PR Content Specialist
Description:
Created and optimized SEO content for the websites and blogs of two international B2B tech companies. Additionally, I contributed to off-page SEO efforts, including backlink outreach and media relations.
Key achievements:
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Developed high-quality, technical blog posts and landing pages for B2B audiences
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Helped generate 60+ high-authority backlinks (DR 70+) via digital PR
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Achieved first-page rankings for 4 competitive keywords in the adtech space
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Supported media placements (podcasts, blogs, interviews) to boost domain authority
Latest translations
Over the past six years, I've provided technical and professional translations for a wide range of industries, including medicine, technology, communications, the app industry, and many others. I also translate for scientific journals, such as Contra Campo at the Fluminense Federal University and other journals that occasionally receive requests from researchers in various fields.
